Since 2008 NUTRILITE has been the official nutrition supplements brand of the red-and-blacks, as well as the scientific partner of the biochemistry and nutrition area of MilanLab. The company and AC Milan are teammates also outside the football pitch, supporting Milan Foundation projects.
NUTRILITE, the world’s No. 1 selling vitamins and nutrition supplements brand based on phytonutrients, owned by Amway, renews the partnership with AC Milan until June 2016. A winning couple that easily overcomes the seven-year itch by continuing to co-operate actively inside and outside the football pitch.
The agreement has been signed today at the presence of Jaap Kalma, AC Milan Commercial Director, and Michael Meissner, Vice President Corporate Affairs Amway Europe. It is focused on the continuation of the scientific cooperation between NUTRILITE experts and MilanLab, the high-technology interdisciplinary research center at the service of the red-and-black club.
“This is a unique partnership in the world of sports. It matches two global leaders, NUTRILITE and MilanLab, working together with a scientifically evidence based approach on the key role of nutrition and food supplementation in supporting sports performance and, more in general, in reaching an overall well-being” – said Michael Meissner, Vice President Corporate Affairs Amway Europe.
The partnership between NUTRILITE and MilanLab takes concrete shape in the definition of a personalized program based on the real needs of every single athlete, identified thanks to strict medical examinations, including genetic, blood and biodynamic tests, in addition to a comprehensive nutritional questionnaire. Starting from the results of these accurate analyses, NUTRILITE experts and MilanLab work together to create a customized nutrition and food supplements plan for each soccer champion.
NUTRILITE and AC Milan are also best teammates in social responsibility. In the past NUTRILITE and Milan Foundation, the Club’s NGO, have supported several projects dedicated to disadvantaged children, under the umbrella of the Amway One by One™ global campaign for children.
The key element of all these initiatives is sport and its educational and social role from the early age, as well as fundamental practice for health and well-being.
Among the several projects supported is the realization of a Center for vascular diseases at the Buzzi children hospital in Milan and the construction of two multifunctional sports facilities; one in Pagliare di Sassa, after the 2009 earthquake that strongly affected the Abruzzo Italian region, and one in Naples, in a high social risk area lacking in structures to let the youngers meet and socialize.
About Amway Europe.
Amway™ is one of the leading family-owned consumer goods companies worldwide, selling more than 400 high quality products in the categories beauty, wellness and home care exclusively through independent distributors to the end consumer. The company was founded in 1959 in Ada, United States and operates in more than 100 countries and territories generating a revenue of 10,8 billion USD in 2014. Amway’s top-selling brands are NUTRILITE™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, and eSpring™ water treatment systems.
NUTRILITE exclusively by Amway is the world’s number one selling brand of vitamins and dietary supplements*. Backed by more than 80 years of science and research, the NUTRILITE team has perfected a proprietary “seed to supplement” practice to preserve quality and maximize the consistency, efficacy and safety of its products. The NUTRILITE brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, which are located in the United States, Mexico and Brazil. Since 2008, NUTRILITE products are the Official Nutrition Supplements of AC Milan.
About AC Milan.
For over 100 years AC Milan soccer Club has been a synonym for soccer, entertainment, emotions and victory. AC Milanin joukkue on voittanut enemmän palkintoja kuin mikään muu joukkue jalkapallon historiassa. Since its birth in 1899, AC Milan has won 18 League titles, 3 European / South American Cups, 1 FIFA World Cup, 7 Champions League Cups, 5 European Super Cups, 2 Cup Winners’ Cups, 18 League Titles, 6 League Super Cups, 5 Italian Cups. AC Milan on yksi maailman johtavia viihdeyrityksiä, joka tarjoaa urheilutapahtumia miljoonille ihmisille kaikkialla maailmassa.
*Lähde: Euromonitor International Limited.